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alltradeart was launched for artists throughout the UK (now world) looking for a platform to display and promote themselves and their work to the rest of the world. The original concept was developed to aid Clare Walker a Fine Art student at Loughborough University to help promote her work to a much larger audience in a more efficient and cost effective manner than traditional exhibitions. The site grew from here, first attracting local artists from the university and clubs then extending to a larger audience through word of mouth.
The story behind alltradeart featured in the Business Monthly Supplement from the Burton Mail